How Best to Manage Your Pay Per Click Campaign

For a pay-per click campaign to be successful, regular and consistent monitoring and managing of it is essential, and many business owners choose to outsource this due to a lack of time, resources and knowledge. If you want to get the best out of your pay-per-click...

Could Local SEO Boost Your Business?

SEO is an important tool for helping any business become a success, and if you aren’t utilizing it to your advantage (or aren’t using it at all), you could be missing out on vital visibility and trade. However, understanding SEO and implementing it in the right way,...
How To Shift Your Marketing Focus During A Crisis

How To Shift Your Marketing Focus During A Crisis

In the current climate, of fear, mistrust and financial uncertainty, it’s only natural that businesses contemplate halting or reducing their marketing methods, to try and limit their outgoings. However, this is rarely a wise move, and businesses need to instead be...
3 Ways To Avoid Digital Marketing Mistakes

3 Ways To Avoid Digital Marketing Mistakes

Nowadays, it’s feasible for anyone to start their own business from home without having to seek hefty loans or having to re-mortgage a property, and the way in which marketing a business has changed over the years, has played a huge role in this. With the emergence of...
5 Reasons to Get Third Party Help for A Website Audit

Is SEO Still Relevant Today?

With so much competition being created online every day, modern websites need to work even harder to promote their content, and SEO is arguably still the most productive way of doing this. While the methods and tactics employed with Search Engine Optimisation may have...
What Is Social Media Marketing?

What Is Social Media Marketing?

There are so many terms related to marketing these days, that it can be hard to keep on top of them all, particularly as technology is constantly being upgraded and trends are always changing. In today’s world of Facebook, Twitter, Myspace and LinkedIn – to name...
What Is Content Marketing?

What Is Content Marketing?

Content marketing is a term that refers to when companies or individuals advertise and sell their products online, using media and/or publishing content to attract, and of course retain, customers. The aim is to produce digital content that consumers will want to look...