Google Penalty Recovery

Google Penalty Recovery

Business owners, out of ignorance or in an effort to save few dollars usually fall prey to the lure of cheap and low quality SEO vendors who promise to propel their websites to the top of Google results in quick time. These providers use grey hat or black hat techniques to improve the rankings. As a result, the sites get penalized for violating Google’s guidelines.

If you were unlucky to have hired such providers, don’t worry! We are here to help your site recover from Google penalty.

Is your site really hit with Google penalty:

The first step on the road to recovery is to find out if your site is really hit with Google penalty or not.

If your site has come across indications of 1 or more of the following situations, your site is most likely to be hit with Google penalty:

  • Noticed declining traffic either sharply in shorter periods of time or gradually over longer periods of time.
  • Noticed sudden or gradual drop in rankings for a specific page or entire site for a specific keyword or group of keywords you are targeting.
  • If you received any manual action from Google
  • The page(s) on your site that are not supposed to rank are showing up in search results for the keyword(s) that you are targeting.
  • Your web pages have difficulty ranking no matter how many back links your site have.

Audit to find out what caused your site to be penalized:

Once there is a confirmation that your site is penalized, the next step is to do a thorough audit to figure out the type of penalty affecting your website.

All the penalties are based on two most common penalties:

  • Algorithmic Penalties: Google Penguin and Panda are the 2 main penalties caused by algorithmic updates
  • Manual Actions: Google issues several manual actions for various reasons. There is a need to thoroughly find out the reasons for the manual action.

By examining symptoms, dates correlating with Google updates and any notices that you may have received from Google in your Webmaster Tools , we will find out what caused your site to be penalized.

Roadmap to recovery Plan:

Each penalty has a different solution. Once we have correctly identified the type of penalty associated with your site, we can start implementing the right approach.
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Road map to Panda Penalty recovery:

Panda hit usually happens due to low quality content, poor SEO structure and various other factors. Google Panda is a site-wide penalty that affects the rankings.

In order to recover from this penalty, we typically follow the steps as mentioned below:

  1. We will examine and identify the most common quality issues associated with your site and will let you know the pages that need to be updated
  2. Coordinate with you in getting these issues corrected

We need to wait till Googlebot recrawls the changes and get the penalty lifted.

Road map to Penguin Penalty recovery:

Penguin hit usually happens due to low quality link and bad linking (Internal and external).Google Penguin is a page specific penalty that affects the rankings of one or more pages of your site. In some cases, you may receive manual action from Google (that you can find in your Google webmaster tools account).

In order to recover from this penalty, we typically follow the steps as mentioned below:

  1. We will review and audit the entire list of back links pointing to your site and we will identify the ones that Google considers to be bad or toxic.
  2. We will start removing and disavowing the bad or toxic links.
  3. Wait till Googlebot recrawls the changes and get the penalty lifted, if the site is hit with algorithmic changes. In case of a manual action associated with this penalty:
  4. Submit a reconsideration request to lift the penalty.
  5. Wait for response
  6. If the reconsideration request is denied, repeat steps 1, 2, 4 & 5 till you get positive response
Google Penguin Update
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Road map to Manual Penalty recovery:

Google issues several manual actions or penalties on sites for various reasons. Not all penalties lead to drop in rankings. If you receive a manual action from Google and yet you are not seeing any drop in rankings, there is no need to worry as it is a blessing in disguise. Google is indirectly helping you by sending warning signals in the form of manual actions so you can revisit your site, make necessary changes and make it a quality one to better serve your customers.

In order to recover from this penalty, we typically follow the steps as mentioned below:

  1. Login to your webmaster tools to identify the penalty associated with your site.
  2. We will audit and share our recommendations
  3. Coordinate and get our recommendations implemented
  4. Submit a reconsideration request to lift the penalty
  5. Wait for response
  6. If the reconsideration request is denied, repeat steps 2, 3,4 & 5 till we get positive response

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