For a pay-per click campaign to be successful, regular and consistent monitoring and managing of it is essential, and many business owners choose to outsource this due to a lack of time, resources and knowledge. If you want to get the best out of your pay-per-click...
SEO is an important tool for helping any business become a success, and if you aren’t utilizing it to your advantage (or aren’t using it at all), you could be missing out on vital visibility and trade. However, understanding SEO and implementing it in the right way,...
When done right, a content marketing strategy can be extremely beneficial for any business, helping it to achieve such things as generating organic traffic and boosting brand awareness, among others. Get it wrong, however, and the results can be disastrous. To help...
If you want to be able to increase your businesses online presence in a positive way, you’ll need to carry out a periodical website audit, which can help to identify any issues that may need to be fixed or improved upon to enhance the users experience. While it might...
In the current climate, of fear, mistrust and financial uncertainty, it’s only natural that businesses contemplate halting or reducing their marketing methods, to try and limit their outgoings. However, this is rarely a wise move, and businesses need to instead be...
Nowadays, it’s feasible for anyone to start their own business from home without having to seek hefty loans or having to re-mortgage a property, and the way in which marketing a business has changed over the years, has played a huge role in this. With the emergence of...
Communicating with your customers is now easier than ever, with multiple digital platforms to advertise products or services and respond to queries, but you still need to put effort into encouraging those customers to visit your site in the first place. Content...
With so much competition being created online every day, modern websites need to work even harder to promote their content, and SEO is arguably still the most productive way of doing this. While the methods and tactics employed with Search Engine Optimisation may have...
There are so many terms related to marketing these days, that it can be hard to keep on top of them all, particularly as technology is constantly being upgraded and trends are always changing. In today’s world of Facebook, Twitter, Myspace and LinkedIn – to name...
Content marketing is a term that refers to when companies or individuals advertise and sell their products online, using media and/or publishing content to attract, and of course retain, customers. The aim is to produce digital content that consumers will want to look...
