CONTENT MARKETING STRATEGY
We tailor a bespoke content marketing strategy for each client. Our experienced copywriters know exactly how to make words sell
Just creating a website and putting some content on it will not really help. Whether it is a new website or one with hundreds of pages – you need to do it in a systematic way. We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.
We at Profound Digital review your website, your content marketing goals, your overall internet marketing goals and your budget before defining a content marketing strategy. Our content marketing strategy clearly defines the types (and proportions) of content marketing services to be deployed.
Why Content Marketing Services at Profound Digital?
Our Content Marketing Services…
Broadly, content marketing services can be classified into on-page and off-page content.
Main Pages
Pages like Home, About Us, Contact Us, etc. are the main pages of your website. We understand your business and create meaningful content that reflects your business to your visitors.
Services Pages
We help you optimize all your services pages and product descriptions with the right keywords. We also ensure these pages are usable and action oriented to convert visitors into buying customers
Legal Pages
Pages such as Privacy Policy, Terms of Use, etc. convey that yours is a genuine business and build authority to your website. Our skilled copy writers with years of experience and skill help you write these pages.
Blog Writing
Fresh content is one of the major search engine ranking factors. It also builds loyal visitors, who can eventually be converted into customers. We help you create and post at least 3 to 5 blogs/articles on your website per month.
Authoritative Content
The more authoritative your content is, the better are its chances of ranking. We help you create authoritative content which includes Case studies, White papers, Research Driven Articles, Infographics, etc.
Meta Content
No matter how great content you put on your website; it’s of no use if search engines can’t figure out what it is. We create meta content – meta titles, meta descriptions, etc. – to help search engines fully understand your site’s content.
Articles for Syndications
Articles for syndication – By writing and publishing articles only on your website, you are serving only a limited number of people with your content. In order to get your article more exposure and quality backlinks to your website, you need to publish it at multiple places where people are actively looking for that information.
Press Releases
Press releases – Press release is a good way to keep in touch with your existing customers and to attract new ones. We help you create press releases that promote your services and show developments in your business to your targeted audience.
Guest Blog Posts
Guest Blog posts – We help you write for some of the best websites related to your business. You can bring in quality traffic and of course, natural links back to your website.
Content for Social Media
Content for Social Media – Social media is one of the important marketing tools online. We help you create engaging content that drives awareness for your brand.